Grupo Vocento: Local Communities
Goals
- Definition and delivery of a Community Strategy for this media conglomerate
- Consolidation all communities and blogs throughout the organisation under a single management tool
Tasks
- Community strategy for all the online newspapers
- Customization and implementation of The Shaker platform
- Systems maintenance and support
Results and achievements
- Several communities built on a single and manageable platform, customized for each online newspaper
- Increased participation and engagement of readers with Vocento publications
