Turner: Canal TNT
Goals
- To create a promotional space for Channel contents
- To invite channel users to participate via polling, commentary and suggestions
- Improvement of TNT indexing ratio
Tasks
- Product strategy and definition: e-branding strategy, information architecture and interface design
- Program guide integration: series database and community participation
- Content management system development
- Hosting and maintenance
Results
- Attractive site packed with engaging multimedia features
- Interaction of TCM channel subscribers with the content: series suggestions, ratings, comments …
