Turner Classic Movies: Canal TCM Spain & France
Goals
- Redesign and development of TCM online presence giving its audience a participatory and conversational space
- Community and traffic generation
- Marketing: turning the website into a real sales channel
- Real time program guide for TCM subscribers
Tasks
- Product strategy and definition: e-branding strategy, information architecture and interface design
- Program guide integration: movie database and community participation
- Content management system development
- Editorial blogs design
- Games, trivia and fun section design and development
- Third party web services integration
- Hosting and maintenance
Results
- Complete revamp of the internet subscription sales channel
- Interaction of TCM channel subscribers with the content: movie suggestions, program ratings, comments, contests …
