RTVE: Radio Televisión Española
Goals
- Community and traffic generation
- Interaction with the TV programs through the blogs
Tasks
- Customization and implementation of The Shaker platform
- Systems maintenance and support
Results
- Increment of traffic and reader participation in the TV content, leveraged by the creation of user blogs
- Some posts have more than 600 comments
- The TV programs have a direct communication channel with the audience
