La Coctelera
La Coctelera is The Cocktail R&D project. It was initially created as a pilot project to demonstrate and test our ability to create complex products using web standards and emerging technologies such as Ruby on Rails.
Goals
- To design the market’s easiest publication tool
- To build a community around user generated content.
Tasks
- Product strategy definition
- Tool design (back and front end)
- Development based on Ruby on Rails
- Solution testing
- Community growth and usage incentive management
Results
La Coctelera is now the leading Spanish speaking blog portal, with more than 600,000 posts, 1.5 million comments, 70 thousand users, 2.5 million unique users (Nielsen Netratings) and more than 10 million viewed pages.
